“Really since the introduction of the iPhone, but particularly after the advent iPad, this concept of “apps as content” has gained a lot of currency, and now every media company in the world feels compelled to be in the business of developing native software as a distribution channel. Despite the press’s tendency to portray this trend as futuristic, I actually think of it as a bit retrograde—particularly since we’ve actually been evolving an incredibly sophisticated medium for content presentation and distribution for over 15 years now: the web.”
Couldn’t possibly agree more.
I’m of really mixed opinions about mobile apps for presenting publisher content. There are a lot of problems interacting with content using HTML. TCP/IP+HTTP is a fantastic distribution platfom, but HTML5+CSS3 still doesn’t let you do the same sort of things you can do with a native app. On the other hand, asking a business to write/buy/maintain a content storage system + 3/4/5/N presentation platforms is awful.
BTW - have you tried using Tumblr’s mobile app on Android? For viewing, it’s basically a web view, and ALL KINDS of stuff doesn’t work. There are a ton of images that don’t load, a ton of videos I can’t view… it’s one of the strongest arguments in favor of NOT using a mobile web site.